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About Creators Wanted

Building the Workforce of Tomorrow

Manufacturers in the United States need to fill 4 million jobs by 2030, according to a workforce study by The Manufacturing Institute and Deloitte. More than half of those jobs could be left unfilled because of two issues: a skills gap and misperceptions about modern manufacturing.

That’s why the National Association of Manufacturers, together with The Manufacturing Institute, has launched the Creators Wanted campaign, an unprecedented national effort to build the modern manufacturing workforce of tomorrow.

By 2025, Creators Wanted aims to reduce the skills gap in the United States by 600,000, as well as increase the number of students enrolling in technical and vocational schools or reskilling programs by 25% and increase the positive perception of the industry among parents to 50% from 27%.

Creators Wanted is part a digital campaign together with a first-of-its-kind mobile traveling manufacturing experience, and it is part sustained initiatives at The Manufacturing Institute targeting youth, veterans, women and other underrepresented communities. Creators Wanted supports the year-round advancement of programs such as Heroes MAKE America, the STEP Women’s Initiative, MFG Day and Diversity and Inclusion.